On April 27, 2020, the Xiaomi brand under the Xiaomi Group held a new product launch conference. Two blockbuster new products, Xiaomi 10 Youth Edition and MIUI12, were officially released, along with the Xiaomi Watch Color X Keith Haring Joint Edition and Xiaomi Bluetooth Headset Line Free .
Xiaomi Mi 10 Youth Edition is a product tailored for young people from three dimensions: “doing a good job in the basic performance that young people care about most”, “adding the high-end experience that young people yearn for the most”, and “customizing fashionable design for young people”. The new 5G mobile phone has a thin and light body that is only 7.88mm thick and weighs 192g, with colorful colors, a rear 48 million AI quad-camera, and a 50x periscope zoom lens was introduced for the first time in the 2,000 yuan price segment, which supports AI portraits The new AI camera gameplay such as clone, front and rear cameras, kaleidoscope camera, dynamic sky change, etc., make young people’s favorite photos and creations more vivid and interesting.
In the core configuration, it is equipped with Snapdragon 765G, standard Samsung AMOLED professional primary color screen, built-in 4160mAh large battery, full-featured NFC, infrared remote control, linear motor and other high-specification configurations are readily available, providing young consumers with a leading 5G experience.
The newly released MIUI12 has carried out innovative design and upgrades for visual effects, privacy and security. Based on the design concept of “feel the reality, touch the imagination”, MIUI12 uses the new self-developed Miyou light cone dynamic effect architecture from the bottom of the system. Optimization, aesthetic design and vivid synaesthesia visualization design style run through the entire system, bringing the overall visualization effect and fluency to a whole new level.
The grand launch of the super wallpaper function revolutionaryly connects the screen, lock screen and the system desktop, renders it in real time with a game-level engine, and presents visual wonders beyond imagination, which can be called the world’s top choice for aesthetics and dynamic effects. In terms of privacy, MIUI 12 provides three functional modules: flares, interception nets, and hidden masks, to achieve all-round protection of users’ personal privacy data.
Industry insiders said that this year, mainstream manufacturers began to plan products with the idea of ”medium cup, large cup, and super large cup”, and reduced allocations step by step from top to bottom, so as to achieve full coverage of product lines in the price range. The planning of the Xiaomi Mi 10 series has been redesigned and planned in a targeted manner from the perspective of different user needs, so that the Xiaomi Mi 10 Youth Edition, Xiaomi Mi 10 and Xiaomi Mi 10 Pro have distinct user audiences.
The Xiaomi Mi 10 series, which hit the high-end for the first time and was a great success, has accumulated an excellent reputation, and its sales quickly exceeded 1 million, becoming a phenomenal product in the current market. Xiaomi Mi 10 Youth Edition directly meets the needs of young consumers in terms of design and function, popularizing 50x periscope zoom in 2,000 yuan 5G mobile phones, officially announcing the demise of 4G mobile phones. At the same time, MIUI12, as the pinnacle of MIUI’s tenth anniversary, has achieved a subversive leap in core animation and data privacy protection, and is considered to be comparable to iOS, setting a new benchmark for the industry.
The Xiaomi Mi 10 Youth Edition will start pre-sale at 16:00 on April 27th, and will be sold through all channels on April 30th. The Xiaomi Watch Color Keith Haring joint version will start full pre-sale at 16:00 on April 27, priced at 899 yuan. The Xiaomi Bluetooth headset Line Free will go on sale at 16:00 on April 27, priced at 199 yuan.
The new 5G infrastructure has accelerated, and Xiaomi, which has no 4G inventory pressure, is fully promoting the popularization of 5G mobile phones
According to the latest data released by the three major operators of China Mobile, China Unicom and China Telecom, more than 550,000 5G base stations are expected to be put into operation nationwide by the end of the year, and the 5G network will fully cover cities above the prefecture level in the country. The overall acceleration of new 5G infrastructure will further promote 5G terminals. rapid spread.
Lei Jun, founder, chairman and CEO of Xiaomi Group, stated in the Chairman’s open letter in the 2019 annual report that the global mobile communication technology industry is at a critical moment of switching from 4G to 5G, and Xiaomi Group has adopted a stable business strategy to continue to consolidate quality. , innovation, delivery and other capabilities, a series of major adjustments have been made to the brand, product line, organizational structure and management system, laying a solid foundation for future development.
The global extremely healthy inventory level that is rare in the industry has been achieved, and the 5G strategy has been launched lightly. At the beginning of 2020, Xiaomi mobile phones hit the high-end market for the first time and launched the 5G high-end flagship Xiaomi Mi 10 series. Although it encountered a black swan event such as the “new coronavirus”, with its leading 5G performance and many innovative features, the Xiaomi Mi 10 series is in the market. After the release, it aroused great enthusiasm among consumers, and directly activated the high-end market in the beginning of the year. The sales volume quickly exceeded 1 million units, becoming a well-deserved hot product among the 5G flagships in the beginning of the year.
After gaining a firm foothold in the high-end market, Xiaomi Mobile further set its sights on the mid-end market and launched the Xiaomi Mi 10 Youth Edition for younger consumer groups. Xiaomi Mi 10 Youth Edition has carried out a brand-new product demand for young people from the three dimensions of “doing a good job in the basic performance that young people care about the most”, “adding the high-end experience that young people are most yearning for”, and “customizing fashionable design for young people”. The design of Xiaomi Mi 10 and Xiaomi Mi 10 Pro present a completely different style. The Xiaomi Mi 10 Youth Edition has a more lively and beautiful body design and a more interesting way of taking pictures. As for the antibacterial protective case, it shows in-depth insights into the consumption habits of young people without exception, and is committed to further popularizing the leading 5G experience among young consumer groups.
Thin and colorful + 50x periscope zoom, Xiaomi Mi 10 Youth Edition creates an exclusive personalized 5G mobile phone for young people
The Xiaomi Mi 10 Youth Edition takes lightness and thinness as the key indicator of its design, and adjusts the details of the screen, heat dissipation, lens, etc. one by one, making it a rare thin and light product among 5G mobile phones. The weight of the whole machine is only 192g, and the thickness is only 7.88mm. It is light and portable, and can be easily stored in the cosmetic bag carried by girls without the slightest burden.
Xiaomi Mi 10 Youth Edition has also been redesigned in color matching, drawing inspiration from the colorful milk tea drinks, bringing four seasons spring milk green, grape grapefruit, white peach oolong, blueberry mint, black Qiao storm five colors, each of which is It conveys a unique personality and becomes a fashion item in the hands of young people.
Xiaomi knows the importance of a good screen for young people. Therefore, all models of Xiaomi Mi 10 Youth Edition come standard with a professionally-tuned Samsung AMOLED professional primary color screen with clearer Display and more accurate color reproduction, and has passed the HDR10+ certification. The high brightness and contrast performance can accurately restore the light and shadow details in the picture, and have a clear and comfortable look even in the sun.
Young people are keen on unique beauty shots, short videos and vlog creation, so Xiaomi Mi 10 Youth Edition has made great efforts in the camera, equipped with 48 million high-definition + 8 million super wide-angle + 8 million periscope telephoto + 2 million macro full scene The AI quad-camera introduces the flagship 50x periscope zoom camera solution for the first time. Through the precise split OIS drive, it can flexibly compensate for the displacement caused by shaking. In the environment of 15 kilometers, you can even see the images 15 kilometers away.
In terms of video, Xiaomi Mi 10 Youth Edition supports movie special effects cameras. While inheriting more than 10 professional video features of Xiaomi, it also adds interesting gameplay such as kaleidoscope special effects, AI portrait avatars, magic sky changing, and simultaneous shooting in front and rear. Among them, the AI portrait avatar is based on the algorithm developed by Xiaomi AI Lab. It does not require stable equipment such as tripods and gimbal, and can take pictures of yourself playing games with yourself, hip-hop battles and other wonderful scenes. This kind of special effects scenes that were only used in science fiction movies in the past can be realized by a Mi 10 Youth Edition with unrestrained imagination, which greatly increases the fun of shooting.
In terms of core configuration, Xiaomi Mi 10 Youth Edition adopts Snapdragon 765G, supports SA/NSA dual-mode 5G network, suspended heat pipe for heat dissipation, built-in 4160mAh large battery, retains 3.5mm headphone port, equipped with 1216 super linear speakers, and supports Hi-Res Audio certified. In addition, the screen fingerprint, full-featured NFC, infrared remote control, linear motor and other high-specification configurations are readily available, and a silver ion antibacterial protective shell + protective film is included.
Miyou light cone architecture creates top system animation, MIUI12 challenges the world’s strongest iOS
MIUI has been established for nearly ten years and has 310 million users around the world. It is currently a very representative mobile phone system brand in the Android field. The MIUI12 released this time takes “touch the imagination, feel the reality” as the core design concept of the product, adopts the self-developed Miyou light cone architecture, rewrites the underlying system architecture, and the overall animation effect is completely new, and the core scene animation is comparable to iOS. At the same time, MIUI12 brings a new synaesthesia visualization design, and the vivid animation effects run through the entire system UI.
The grand launch of the super wallpaper function is the first time in the world to realize the revolutionary connection of the screen, lock screen and system desktop. It is rendered in real time with a game-level engine, and the two planets of Mars and Earth are instantly brought to the user’s fingertips, achieving coherence and super Unlocking the unimaginable experience, you can experience the magical journey through space within a square inch.
Xiaomi MIUI has always been committed to user information security and privacy protection. The new MIUI 12 introduces the functional design of three modules: flares, interception nets, and hidden masks. The flares can faithfully record the sensitive behavior of the app and present it completely, so that all small actions have nowhere to escape. The interception network gives users more choices and the right to decide the permissions of the app, and can choose to actively erase sensitive information such as the shooting location when sharing photos; the hidden mask can provide blank identity information to rogue apps, and solve the problem that the app does not give The issue of permission not to be used, in order to strengthen the initiative of privacy data control. At present, MIUI has obtained privacy protection certifications from many authoritative organizations including China, Europe, and the United States. MIUI12 is also the first mobile phone system in the world to pass the TÜV Rheinland “Android System Enhanced Privacy Protection Test”.
MIUI 12 also brings many new features, such as AI calls, global free windows, Xiaomi health, a new control center, dark mode 2.0 that adapts to almost all applications, better and fun sticky notes, more efficient, convenient and practical Calendar, more intimate and smart smart travel, etc. MIUI12 has started the application for the development version of the internal test, and the stable version will be upgraded gradually from the end of June, with more than 40 compatible models.
The collision of technology and trend, Xiaomi Watch Color Keith Haring joint version released
At this conference, Xiaomi also brought a brand new Mi Watch Color Keith Haring co-branded version, which fully integrates Keith haring’s unrestrained trendy pop style in the design concept, making Xiaomi Watch Color a “trend icon” in the smartwatch industry. “.
The Xiaomi Watch Color Keith Haring Co-branded Edition comes in a collection-grade exquisite gift box, built-in exclusive custom watch strap, Keith Haring art medal, 14-day long battery life, supports 10 major sports modes, monitoring sleep, stress, 24-hour heart rate, body energy and other health data; the standard multi-function NFC makes bus travel and consumption payment more convenient, and supports Xiaoai voice operation, which can be linked with more than 1,000 smart home devices. The pre-sale of the full price is 899 yuan from now on.
The Xiaomi Bluetooth headset Line Free, released together, uses the Qualcomm QCC5125 flagship chip, which can automatically adjust to provide the best sound quality or lower latency according to the playback content of the device. The price is 199 yuan.
Faced with the accelerating popularization of 5G, Xiaomi has made the best preparations. Xiaomi Mi 10 and Xiaomi Mi 10 Pro use high-end and extreme performance experience to stand firm in the high-end 5G market. Excellent 50x periscope zoom camera, more affordable price, promote the popularity of 5G mobile phones among young people.
The MIUI12 released this time not only makes the comprehensive experience and security of the Android system comparable to the iOS system for the first time, but also further consolidates the industry leadership of Xiaomi mobile phones in the Android camp in terms of interactive experience, visual effects and security privacy. Enhance the competitiveness of Xiaomi 5G mobile phones. At the same time, based on its leading advantage in the field of intelligent ecology, Xiaomi AIoT smart device categories and application scenarios have become more and more abundant, forming a strong ecological chain synergy effect of mobile phone + AIoT dual-engine, providing consumers with the most complete intelligent interoperability in 5G scenarios, Connected ecological experience.
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