What kind of display screen does the car in the era of Zhilian need?

Large screens are obviously the most mainstream trend at the moment.

As the trend of automobile intelligence intensifies, consumers’ expectations for automobiles have become more and more diverse. In this context, the vehicle-mounted Display screen, as the main human-computer interaction window, is also endowed with more functional requirements. So, what kind of display screen does the car in the era of Zhilian need?

Tesla showed everyone a clear path through the launch of the Model S: the big screen.

How big is it? 17 inches.

As soon as the car came out, it completely subverted the traditional perception of the majority of consumers about cars, and it also made many car designers amazed: the original car can still be built like this. Then, just as Apple subverted the traditional mobile phone industry, a revolution that subverted the traditional car display screen was started, and the car designers of major brands were out of control on the road of pursuing large screens.

From the 7-inch central control screen of the Audi A3 to the 8-inch touch screen of the Corolla, to the 10.25-inch central control screen of the Mercedes-Benz A-Class and Hyundai Festa, the large screen has become the standard configuration of new cars on the market. and has a tendency to further increase.

A typical example is the Byton M-Byte, which has a screen as large as 48 inches—the concept car is 49 inches, and this screen is the largest in-vehicle screen on a mass-produced car so far. So some people began to worry, will a large screen in front of the driver’s line of sight block the driver’s line of sight? Byton gave the answer. The position of the screen has been repeatedly demonstrated and will not affect the driver’s line of sight. In addition, the screen can also adjust the brightness according to the change of ambient light, and the specially designed content interface will not disturb the driver at all.

Image source: Byton

With the intensified trend of automobile intelligence, the penetration rate of large-size displays in new cars is also increasing. From the perspective of the market as a whole, vehicles with central control below 10 inches account for the largest proportion, reaching 75.62%, the 10-11-inch central control screen accounts for 16.87%, the 12-12.8 central control screen accounts for 6.03%, the 13-inch The proportion of the central control screen above is 0.31%.

In terms of sub-sectors, the size of the central control panel of foreign and independent brands both showed double-digit increases. Among them, the size of the central control panel of A-class cars is less than 10 inches, and the installation rate of joint venture brands is slightly higher than that of independent brands. In terms of vehicle price, the central control screen has gradually penetrated into the price range of 50,000 yuan in self-owned brand models, and the size of the central control screen is expected to continue to expand in the future.

Why is the big screen becoming the mainstream now? The most primitive application of the car display screen is to assist the driver in driving. The large screen can display the car navigation and entertainment functions more clearly, thus providing a better interactive experience for the driver and passengers.

In the longer run, with the rapid development of autonomous driving, the driver’s attention can be appropriately shifted, or even completely liberated from the driving task, so that there is time to better enjoy life in the car, such as watching movies and playing games , these functions need the support of the large screen, so that the occupants in the car can enjoy a more pleasant driving experience.

Of course, improving the quality is also the reason why many consumers choose new cars with large screens.

In addition to the big future car screen, how can it be changed?

When major car companies are swarming to assemble large screens in new cars, Visteon, as the world’s largest cockpit electronics supplier, has begun to find new breakthroughs. This time, they have set their sights on another trend of in-vehicle displays: curved screens.

Taiji Matsumoto, global product director of Visteon cockpit displays, said: “The market trend of cockpit displays will gradually shift from small flat rectangular screens to large curved screens.” With the professional capabilities in the field of display, it has launched a variety of advanced cockpit displays, such as curved multi-modal displays, curved OLED displays and the new VX (Visteon eXperience) display platform.

Among them, the curved multi-modal display is a display product that Visteon brings a seamless curved design to the advanced full digital cockpit experience. It is well integrated into the interior styling and provides an immersive visual experience.

The curved OLED display is a cockpit display with the same level of image quality as smartphones. Its high contrast ratio, high saturation and pure black display capability can bring users a new cockpit experience. The VX display screen has technical features such as touch feedback, force sensing, proximity sensing, on-screen knobs, handwriting recognition, and optical glass bonding, which can bring users a very intuitive and easy-to-use operating experience.

Image via: Visteon

It is worth mentioning that, in addition to Visteon, Bosch also launched a curved screen that can be used in automotive instruments as early as 2018, and successfully equipped it in production cars. It is understood that the curvature of the digital curved instrument panel developed by Bosch mimics the natural curvature of the human eye, so even at the edge of the screen, the driver can detect indicators and warning signals better than what is seen at home or in the office area. Curved monitors have more technical advantages.

In addition, Continental is also working on a similar technical reserve, with its new curved amoled screen with a wave design that makes it easier for drivers to use while driving. However, despite the unique creativity, these curved screens are currently more in the conceptual stage, and there are still many difficulties in mass production, such as cost issues.

In this regard, the relevant person in charge of Visteon said that from the perspective of the overall development of the cockpit curved display industry, even if Visteon does not vigorously develop the cockpit curved display, due to changes in market supply and gradual improvement in yield, the cost of the cockpit curved display will also decrease. , and then follow-up will greatly reduce the overall R&D and manufacturing costs. However, most of Visteon’s top car factory customers have an urgent need for cutting-edge display technology. Therefore, Visteon has improved the yield rate of optical bonding of curved screens with advanced technology and reasonable manufacturing process under the trend of the gradual decline of the overall curved glass cost. , further reducing the manufacturing cost of the overall cockpit curved display.

From large screens to curved screens, the creativity of car displays is getting more and more cool. We might as well imagine that in the future, the car display screen may have a more wonderful presentation method: no screen, just like in science fiction movies, driving information is directly displayed in the projection, and this technology has been applied.

For example, Bestune T77 adopts holographic projection technology, but the display form is to simulate virtual characters, providing services for users as a car assistant. In the future, as the technology matures, holographic projection technology is expected to gradually expand the scale of application in automobiles.

Or, with the intelligent development of various materials, future interior materials may replace some LCD screens, such as woven fabrics and wood.

But to achieve these cool effects, there is still a long way to go in technology.