Today, Strategy Analytics released the latest research report. In 2019, global smart speaker sales reached 146.9 million units, an increase of 70% over 2018 and a new high.

Domestic brands are growing rapidly, and the smart speaker market hits a new high in 2019

In the Q4 quarter of 2019, Amazon was still at the top of the list, with shipments reaching 15.8 million units, a year-on-year increase of 16%, but the market share dropped from 35.5% last year to 28.3%. Google followed, selling 13.9 million units in Q4, a 20% increase year-over-year.

Chinese manufacturers occupy the 3rd, 4th, and 5th positions. Among them, Baidu’s Q4 shipments were 5.9 million units, a year-on-year increase of 171%, and the market share also reached double digits; Alibaba sold 55,000 units, It also increased by 94% year-on-year; Xiaomi ranked fifth, selling 4.7 million units, and the growth rate also reached 167%. It can be seen that the growth amount of domestic manufacturers is increasing substantially, quickly seizing the market, and catching up with Amazon and Google. It is believed that in the near future, domestic brands will gradually occupy a greater advantage.


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