According to the ranking of China’s 5G mobile phone market in the third quarter released by IDC, realme ranked fifth with a market share of 0.9%. This is the first time that realme has appeared among the top few in the domestic mobile phone market. influences.
realme has proved its strong competitiveness in the Indian market. Realme was born in 2018. After its establishment, it first entered the Indian market. In 2019, realme ranked among the top five in the Indian smartphone market and ranked seventh in the global smartphone market in the second quarter of this year, so it is known as the fastest growing smartphone market. Emerging mobile phone brand.
Realme’s rapid development in the Indian market is related to its focus on cost-effectiveness and the online mobile phone market. Relying on its low-cost advantage, it provides Indian consumers with affordable and cost-effective mobile phone styles. Compared with other mobile phone companies, it also It attaches great importance to the design of mobile phones, and has the advantage of thinness and lightness in addition to cost performance. Generally speaking, mobile phones of the same grade, realme mobile phones are lighter and thinner than competitors.
After the success in the Indian market, realme returned to the domestic market in 2019. However, the mobile phones it launched in the domestic market at the beginning were mainly mobile phones of more than 2,000 yuan, so it has not been able to break the situation in the domestic mobile phone market.
Since the second half of this year, realme has begun to change its strategy in the domestic market. It has successively launched two 5G mobile phones priced at less than 1,000 yuan, breaking a new record for the price of domestic 5G mobile phones. Similarly, these lower-priced 5G mobile phones also have With the advantage of being thinner and lighter than its competitors, the launch of these phones has broken the previously dull pattern for it to compete for market share in the domestic market.
In the current Double Eleven promotion, realme Q2 mobile phone has become the only Android mobile phone other than Xiaomi in the top ten sales. In the mobile phone brand sales list announced by an e-commerce company, realme rushed to the front. Fourth, the brand sales ranking ranks after Xiaomi, Apple, and Huawei. These signs show that after more than a year of hard work, realme has begun to emerge in the domestic market.